Storm Type News, July 2025:
Why custom fonts?
Isn't it easier to choose from hundreds of thousands of ready-made fonts that already exist in the world? Of course, but that's how it looks. However, entities that move society forward for the better need appropriate design communication which includes a custom font. A beautiful, exclusive typeface designed with love and empathy. Using artistic techniques, the founders' intention can be imprinted even in the simplest shapes. If you offer the world unique ideas, it is good to communicate them with unmistakable means of expression – just as ancient calligraphers copied sacred books in a unique script. The same principles apply in the era of space technology, because the perception of beauty has not changed even in thousands of years. The change is in the aesthetic elements that allow for infinite variability. This means that a unique font cannot be chosen from hundreds of thousands of ready-made ones; it must be invented and drawn from scratch.
