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Inicia

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    Inicia

    by František Štorm

    In the mid-1980s, a re-evaluation of fundamental typographic categories was taking place here, driven by the now-forgotten technology of phototypesetting. We were seeking a contemporary expression and wanted to distance ourselves as much as possible from the overused classic sans-serif typefaces. Rathouský’s Metron was the best option at the time, and we owe our initial inspiration to it. Inicia is an ideal typeface for information systems and visual identity; it is also well-suited for magazines, exhibition projects, and invitations.
    V polovině osmdesátých let docházelo i u nás k revizi základních typografických kategorií v souvislosti s dnes již zapomenutou fotosazbou. Hledali jsme současný výraz a chtěli se co nejvíce vymezit vůči nadužívaným klasickým bezserifovým písmům. Nejlepší byl tehdy Rathouského Metron, jemu vděčíme za iniciační inspiraci. Inicia je ideálním písmem pro infosystémy a vizuální identitu. Hodí se dobře i na časopisy, výstavní projekty a pozvánky.
    A retro-style can be regarded as lack of original contemporary ideas. But also as passion for nostalgic time-traveling. Everyone wants to return to their youth at least for a moment... Inicia was one of my first designs (hence the name) from the mid-eighties. The original drawing was never finished because there were too many similar typefaces around. After three decades the shapes of the old designs suddenly became tempting to finish.

    Tags
    magazine  poster  headlines  branding  clean  music  advertisement  musical  contemporary  modern  hairline  information system  thin  heavy  traffic  orientating system  calligraphy  information 
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